If Oxford Dictionary says it, it must Be true. Wine O'clock is now an official word. I'm not sure whether to rejoice or cry. I'm mean it isn't like I ever stood on formality, and you'll never catch me saying it's 5 o'clock somewhere...But when does a colloquialism or slang become mainstream?
Doesn't that take the fun out of the whole thing? Like saying damn or hell when you're 8, it's cool. Once you say the F word and your parents don't flinch, what's the point? It become anti-cool, un-cool, dare I say boorish?
If we are going to stop from crossing the line, stop from jumping the shark, we need to know where the line is. Fortunately Enolytics, a firm that leverages big data for wine industry sales and marketing, has determined that wine o'clock begins at 4:45 p.m.
I now have a plan. I can start drinking wine before 4:45 and it ISN'T wine o'clock. I won't be un-hip and un-cool. I'll just be on Wine-light savings time.