Wine O’clock?


If Oxford Dictionary says it, it must Be true. Wine O’clock is now an official word. I’m not sure whether to rejoice or cry. I’m mean it isn’t like I ever stood on formality, and you’ll never catch me saying it’s 5 o’clock somewhere…But when does a colloquialism or slang become mainstream?

Doesn’t that take the fun out of the whole thing? Like saying damn or hell when you’re 8, it’s cool. Once you say the F word and your parents don’t flinch, what’s the point? It become anti-cool, un-cool, dare I say boorish?

If we are going to stop from crossing the line, stop from jumping the shark, we need to know where the line is. Fortunately Enolytics, a firm that leverages big data for wine industry sales and marketing, has determined that wine o’clock begins at 4:45 p.m.

I now have a plan. I can start drinking wine before 4:45 and it ISN’T wine o’clock. I won’t be un-hip and un-cool. I’ll just be on Wine-light savings time.


Steve spends his days living in the software world of Silicon Valley, dreaming of a day when he can live as a wino hobo riding a wine train.